Australia, the Small Business Nation

By: Mark McCrindle

  • Almost nine in ten business (88%) employ four people or fewer.
  • The entrepreneurial spirit is strong amongst young Aussies, with 86% of Gen Z wanting to work in something they started themselves, to combat cost of living pressures.
  • Almost three in four (72%) are more likely to purchase goods and services from small businesses compared to large corporations (28%).

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