How the Emerging Economy Will Get You a Better Gig

By: Michael McQueen

While trends are known to come and go, it is not often you see the economy come full circle. Over 100 years ago, before the turn of the century and the advent of the Industrial Revolution, the notion of a salary was not commonplace. Some estimate that as little as 10% of workers had one, the rest of the population surviving off what we would now refer to as the ‘gig economy’.

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How Will Your New Workplace Work for You?

By: Michael McQueen

With vaccines emerging and a new year ushering in a renewed demand for some kind of back-to-normal routine, society’s return to work is front of mind for many professionals. However, having adjusted effectively to remote work, we find ourselves at a pivotal moment. Many businesses, leaders and workers are questioning whether returning to work is a viable decision and are rethinking how our new work life could look.

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Creating Your Business Name and Slogan

By: Alex Cook

Your business name is an important part of building your brand. You want your company name to be the first thing people think of. In Australia, when people order a “Rum” drink with a soft drink, they don’t ask for a ‘Rum and Cola’, they ask for a ‘Rum & Coke’ – now that is market power.

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The Future of Work Will Be Hybrid

By: McCrindle

According to our third phase of research exploring the impacts of COVID-19, since a global pandemic was declared, two in five Australians (41%) have worked from home. Almost one in four (24%) are still working from home, while 13% are now back in the office.

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