Businesses Should Beware of Becoming a Crisis Chameleon and Straying Too Far from Their Brand Identity

By: Michael McQueen

While a crisis provides a unique opportunity to recalibrate and rediscover the unchanging DNA that makes up your business, it is also worth examining the possibilities and perils of significantly changing your business in the face of crisis and straying too far from your brand identity.

Read more

How Businesses Can Recalibrate in a Crisis

By: Michael McQueen

In the last few weeks, it has seemed that every day has brought yet another piece of bad news, pushing the world deeper and deeper into crisis mode. With more and more job losses, confirmed cases of Covid-19 infection and uncertainties arising, it is difficult to see the opportunities being offered by a crisis like this.

Read more