By: Stephen McAlpine
When my son was learning to ride a skateboard we would go down the skate park for what seemed like endless hours, and he would stand at the top of the ramp and try to ‘drop in’.
gen z
Here’s How Gen Zs Really Feel About Work
By: Michael McQueen
They grew up in a digital age with no memory of a pre-internet world, and reached adulthood within an era of lockdowns and global crises.
How Social Media Is Capitalising on Its Youngest Users
By: Michael McQueen
Years ago, social media well and truly lived up to its name. Platforms which enabled the easy exchange of photos and statuses, these media allowed individual engagement for purely social purposes. The last decade has seen social media evolve into something much more overwhelming, addictive and ultimately lucrative than their original ‘social’ role, especially as their most native users have grown up into their most powerful and profitable consumers.
