There is no faster way to kill the customer experience than with overcomplication and confusion, writes Michael McQueen.
Advertising campaigns attempting that use self-deprecating humour are successful in today’s cultural climate.
When someone is stubborn, our instinct is to bombard them with evidence. The better approach to persuasion is to start small.
We should beware dodgy marketing ploys that gain traction via simple repetition, writes Michael McQueen. But repetition is a powerful tool for good, too.
Storytelling is one of the hottest buzzwords of the last few years. As a tool of persuasion, its significance is hard to overstate.
First-hand experience is a difficult thing for marketers to offer people. However, virtual reality gives us a greater ability to offer it than ever before.
What does it take to change a mind? This question has garnered much attention in recent years, as politics becomes more polarised and opinions more opposed.
More cultural diversity means the pace of our communication may need to slow down, to ensure we communicate and engage with communities well.
There are a range of cognitive patterns which we all believe we are immune to, but experience all the same. Here are 3 you might recognise:
If people feel that their freedom is being infringed on, there is little doubt they will dig their heels in even harder.