Gen Y: Prioritising Lifestyle and Experiences Over the Accumulation of Assets

By: McCrindle

In our latest report on The Future Consumer, we aim to unpack the current traits, behaviours and mindsets of our current generations and understand where they might head in the future.

We believe that generational analysis isn’t a passing fad or a generalisation of a cohort of people, but an embedding of one’s psyche and worldview when people of various ages are living through the same political, technological or social shifts.

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In Defence of the Name Karen

By: McCrindle

Much has been made of the name Karen in popular culture recently. Through memes and social media, the name has been used as a euphemism for a woman of privilege who is demanding at the expense of others.

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