By: Alex Cook
For many Christians, money creates tension. On one hand, they want to provide for their families and build security. On the other, they fear falling into greed or “prosperity gospel” distortions.
wealth with purpose
Creating Your Business Name and Slogan
By: Alex Cook
Your business name is an important part of building your brand. You want your company name to be the first thing people think of. In Australia, when people order a “Rum” drink with a soft drink, they don’t ask for a ‘Rum and Cola’, they ask for a ‘Rum & Coke’ – now that is market power.