By: Michael McQueen
“A business that makes nothing but money is a poor kind of business.” – Henry Ford
at work
Why A Social License Is The Key to Millennial Marketing
By: Michael McQueen
The fundamental goal of businesses is to make a profit. Statements like this have permeated business textbooks, dominated the strategic plans of companies and summarised the ethos of the corporate world essentially since it began.
Are You Paving The Cattle Track?
By: Michael McQueen
“Only those committed to the risk and promise of uncharted waters will thrive.”[1]
Greater Female Labour Force Participation Than Ever Before
By: McCrindle
The labour force participation gap between men and women is the lowest it has ever been new data from HILDA reveals. The participation rate of females in the last five years has increased from 69% in 2012 to 71%. Over the same period of time, men’s participation rate has declined slightly from 83% to 82%.
How to Focus Your Peripheral Vision
By: Michael McQueen
The most disruptive threats that you and your business will face will come from the periphery.
5 Signs You’ve Become a Victim of Your Own Success
By: Michael McQueen
The unprecedented success of the iPhone is a globally recognised fact. It is known to have broken profitability records, dominated its competition and overwhelmed the market. It is likely that you are reading this article through the screen of an iPhone, and it is equally as likely that if you glance around you will see several more similar to yours in the hands of commuters or crowds or co-workers.
How To Engage The Millennial Market
By: Michael McQueen
Raised in an age of media and advertising, Millennials are highly attuned to the old techniques of marketers. The strategies that once stood as tried-and-true have aged into transparent tricks in the eyes of the younger cohort.
10 Things to Do Before Taking Your Dog to Work
Friday June 22nd is Take Your Dog to Work Day. Before both you and your pup reach for the lead, here are 10 things you need to do before your best friend spends the day with you at work.