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authenticity

Capturing Your Audience with a Personality in the Era of Scepticism

January 12, 2026 by theLight Albury-Wodonga

By: Mark McCrindle

We are living in an era of increased scepticism. Amidst a sustained decline in institutional trust whether in government, media, or large corporations consumers are reconsidering where they place their confidence.

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Categories At Work Tags articles, authenticity, Mark McCrindle, marketing

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